CONTEXT:

KraveBeauty is a Korean skincare company that was established in late 2017. Their mission is to make skincare simple and to make products that will help your skin. Currently, they have 5 products in their line that are 100% cruelty-free and vegan. As of right now, they only ship in the US, South Malaysia, and Singapore. Something to note about KraveBeauty is that they've recently announced that they won't launch a new product in 2020, which is unheard of in the skincare industry. Most brands, indie or commercialized, release new skincare products every few months. The reason for this is because the company wants to reduce the overconsumption in the skincare industry.

OBJECTIVE:

Draft a one-page marketing plan for a company. Figure out 3 business objectives to work on, the KPIs to measure success, and outline a timeline with how to approach the marketing campaign. Also, do a SWOT analysis, figure out the target audiences, and research the competitors.

The assignment can be found here.