CONTEXT:

Tombow USA is the North America distributor for Tombow, a Japanese stationery company. They make everything from ballpoint pens, brush pens, markers, correction type, and everything in between. They're most known for the Tombow Dual Brush Pens, a marker with a flexible brush tip on one side and a fine tip on the other.

OBJECTIVE:

Create both a prospective and a customer persona for the company. Within both personas, figure out what their goals, their preferences, and their pain points are. After, figure out three types of content you can create to reach these prospective and current customers.

The assignment is in a Google Sheets document that you can access here.